Origin Stories Guidebook

In the world of startups, the journey behind an idea often captivates as much as the idea itself. This is why founder stories are so powerful.

But most people write their origin story like a Wikipedia page. Instead, they should share stories that forge a genuine connection with their audience, clarify their purpose and vision, inspires and motivate their employees, and differentiate their brand.

This guidebook shares the 7 principles to craft a remarkable founder story and covers many examples from founders, from all backgrounds and industries.

And if you want to learn more, you can also join our next Maven workshop: maven.com/maison-lafargue/origin-story